Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class hair-care products receiving rave reviews from our team and hitting shelves right now.

Bio-Ionic SMART-X High Efficiency Dryer ($329)

If you think you’ve held a lightweight blowdryer before, wait until you pick up this one. It weighs in at less than a pound, and when you have as much hair as I do (and it holds a lot of water), that makes a huge difference in your routine. But even more show-stopping than the weight is the smart settings, which include automatic heat measure technology that automatically balances air and temperature 100 times per second. Essentially, it allows hair to dry faster with less heat and more air pressure, meaning less damage.

In testing against the brand’s undisclosed leading competitor, the blowdryer dried hair 75-percent faster, and as a busy mom, every minute is precious. It also has a self-cleaning function, which helps maintain the efficiency of the dryer and prolong its life span.

Beachwaver Co. Bring Balance Organic Argan + Marula Hair Oil ($32)

From Beachwaver’s brand-new collection comes this luxurious scalp elixir, and we all know a healthy scalp is the foundation for healthy hair. “This is such a cool product,” says brand founder Sarah Potempa. “If you’re looking for a really good oil to soothe your scalp, this one will moisturize it and make it feel really good while also making your hair feel smooth too. There are only five plant-based ingredients in this oil—argan, marula, sunflower seed, jojoba and black cumin seed—and that is my favorite thing. You can also apply it before you blow-dry because it kind of has a natural heat protectant in it.”

I like to use it once a week at night as a treatment, applying it to my scalp in sections where my hair parts naturally and massaging it in. You can leave it on for up to 10 minutes and then wash and condition like normal. My hair looks noticeably shinier and feels softer. Also, though it’s free of synthetic fragrance, there is a natural earthy aroma that comes from the black cumin seed oil.

Luseta Beauty Glossy Pearl Hair Shining Serum ($28)

After long summer days in the sun, your hair might be a little dull and fried (I know mine is, and I’m usually always in a hat, too). This serum will help restore its natural luster with pearl extract, which contains amino acids that help stimulate the formation of keratin.

It also provides the deeply nourishing benefits of algae extract that make hair feel softer and smoother. Apply a small amount to clean, damp hair (it has a little bit of a nice detangling effect too) and then blow-dry or style as usual. (Always start with less when using any hair serum, and then build up if you need more, but there’s nothing worse than going too heavy-handed and then having to wash your hair again.) I also like to twist a little bit into my ends when they look split and dry, and it instantly makes them look healthier.

Bumble and bumble Hairdresser’s Invisible Oil Ultra Rich Deep Conditioning Mask ($43, launching soon)

A new addition to the brand’s best-selling Invisible Oil Ultra Rich collection, this deep-conditioning mask is ideal for those with dry hair, and especially hair types 4A to 4C that are coily and naturally dry.

Infused with biomimetic hyaluronic acid, which you typically only see in skin care, as well as Kalahari melon seed oil and Bumble’s signature blend of six oils—coconut, argan, macadamia nut, sweet almond, grape seed and safflower—the cream drenches hair with long-lasting moisture. In fact, it claims “to deliver 100-plus hours of hair-quenching hydration, frizz reduction and high humidity protection until your next wash.” So if you only wash your hair once a week, which many people do (even more so as a result of the pandemic), this is a great treatment to try.

After shampooing (try the shampoo from this collection to boost the smoothing benefits), apply the cream on damp hair from root to tip and leave on for up to five minutes, then rinse.

UNITE BOOSTA PLUS+ Hair Serum ($52, launching September 6)

A must-try for those with fine hair in search of thicker, fuller hair (the whole BOOSTA collection is great for this), this lightweight leave-in treatment utilizes two key patented ingredients—baicapil and procapil—that restore and energize hair follicles to promote healthy hair growth and prevent hair loss. It’s also vegan, safe for color-treated hair and doesn’t leave behind a greasy residue.

On wet or dry hair, part your hair into sections where it’s thinning and apply the serum directly on the scalp, massaging it in as you go. Be sure to use a full dropper full each time to really reap cover the area, and don’t forget your hair line, which is where most people see their first sparse spots. According to the brand, “with daily use, you will see visible results within 90 to 120 days.”

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